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Founded in 1991, The SCOOTER Store is headquartered in New Braunfels, Texas and has locations and a network of service specialists across America. The SCOOTER Store has grown from a vision into a highly successful national enterprise with over 2,200 employee-owners.
The SCOOTER Store maintains strict compliance with Medicare regulations and works through the Power Mobility Coalition to ensure the availability of additional consumer safeguards and industry standards such as ongoing customer service and product maintenance. The SCOOTER Store is accredited by the Accreditation Commission for Health Care, Inc. (ACHC).
Summary:
Serve across e-marketing segments as a senior project manager managing various agency roll out processes, campaign kick off processes, legal and Medicare Compliance review cycles. Responsible to edit and review agency and internally generated copy using expert grammar, structure and web site content development skills. Develop and manage social media campaigns that build The SCOOTER Store’s online brand, support search engine optimization goals and generate new business opportunities.
Scope:
This position involves a moderate degree of job structure. Under general direction, the employee will perform a variety of tasks with limited opportunities to use standardized solutions. The employee is expected to use discretion and judgment to make decisions, interpret directions and apply guidelines and policies.
Essential Duties and Responsibilities:
• Contribute to the development of e-marketing planning and strategy particularly in the areas of social media and content development
• Design and drive effective agency acquisition, campaign roll out and campaign tracking processes within the Social Media e-segment and across all e-segments.
• Work with creative agency managing cost and scope to service all segments with effective offers, messaging and creative quarter to quarter.
• Develop long term strategy around messaging, creative and offers working to leverage ideas and concepts from other marketing channels
• Author project life cycle documentation. i.e., Project Brief, Creative Brief, Business Requirements, and Design Specifications.
• Manage web site and campaign content change processes and coordinate approval process for each project (management, legal, content owners).
• Assist in the concept and implementation of new web projects. i.e., web site redesign versions, web landing pages, email blasts, navigation, mini site development, section addition, section changes.
• Manage outside content vendors to cost and delivery goals. Monitor syndicated content tools selecting relevant content for various areas of web site. Write and edit web content articles, headers and navigation.
• Uncover new opportunities to optimize TSS web site, improve campaign performance including kick off processes and lead processing – support these efforts with excellent project management skills
• Develop and lead cross department and functional teams to cause improved effectiveness and aggressive growth of the emarketing channel.
Supervisory Responsibilities:
Responsibilities include scheduling and assigning work and measuring performance of outside agencies as well as contributing to hiring, promotion, termination and pay determination decisions of the same.
Education and/or Experience:
Bachelor's degree (B.A.) or equivalent; five to seven years job-related experience and/or training; or equivalent combination of education and experience. Project management certificate preferred. Internet marketing content development required, direct response experience preferred.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
HIGH SKILLS –
• Ability to read, analyze, and interpret professional journals, financial reports, and legal documents as necessary.
• Ability to respond to common inquires or complaints from customers, regulatory agencies, or members of the community.
• Ability to write reports, business correspondence, and procedural manuals.
• Ability to effectively present information and respond to questions from groups of supervisors, customers, and the general public.
• Ability to communicate technical concepts and thoughts to management.
Other Knowledge, Skills and Abilities:
• Broad knowledge of a variety of work tools, Microsoft Office, Dreamweaver, HTML
• Web content development experience, ability to access appropriately written web copy
• Understanding of the web medium and how it differs from print media
• Familiarity with a variety of internet marketing tools, Search Engine Optimization, Pay Per Click, Email, and Newsletter Marketing
• Ability to communicate technical ideas to traditional media staff
• Ability to manage vendor resources objectively and effectively
• Ability to persuade others in the use of the internet to accomplish marketing goals
• Ability to identify opportunities to leverage internet technologies to solve marketing problems
Physical Demands and Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit for the majority of the day with minimal exertion. Uses hands and arms to reach for papers, writing instruments and other office equipment. Utilizes speaking and hearing senses to communicate with others. Typically does not lift more than 10-15 pounds. May include home office environments.
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