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Omnicell, Inc. (NASDAQ: OMCL) is a leading provider of systems and software solutions targeting patient safety and operational efficiency in healthcare facilities. Since 1992, Omnicell has worked with more than 1600 healthcare facilities to enhance patient safety and allow clinicians to spend more time with their patients. Our customer focused culture and our dedicated employees have garnered us the respect and recognition as one of the top 100 Employers in the Silicon Valley. Every day, around the world, our people play a vital role in improving healthcare for everyone. Let Omnicell be your solution to a great career and imagine the impact.
The Director, Market Intelligence is responsible for the following major functional areas/projects for the corporation:
• Market / industry research and analytics
• Competitive Intelligence
• Business dashboards
• Market and customer segmentation
• Market modeling
• Customer and sales analysis
• Strategic planning support
• Product development input requirements
This position is key to the company’s management team and oversees one of the core functions of the Marketing department. It is highly visible within the commercial organization and senior management as it is responsible for development and implementation of a market intelligence strategy to allow for high-quality and data-driven decision making as well as accurate representations to investors and analysts. Primary audiences are product management and development teams, global field force, and corporate senior management.
The Director will develop and implement the market intelligence strategy and identify and aggregate existing internal and external data. S/he will identify gaps in knowledge and develop and execute a plan to fill the gaps through market research initiatives, technology solutions, etc.
The Director sets goals for his/her team, monitors work, and evaluates results to ensure that high quality output, departmental objectives, and operating requirements are met and to ensure that intelligence-gathering and communication are carried out in a consistent manner with visible results and that these are in line with the needs and mission of the organization.
ROLES & RESPONSIBILITIES
Intelligence Gathering and Analysis
•Develops and implements the market intelligence strategy. Identifies and aggregates existing internal and external data. Identifies gaps in knowledge. Develops and executes plan to fill the gaps through market research initiatives, technology solutions, etc.
•Responsible for the overall design and implementation of all market research and analysis, including the gathering of information related to industry, competitors, market, and product technology trends
Commissions, designs, and analyzes quantitative and qualitative data from primary and secondary research.
•Recommends and manages syndicated research purchases to maximize information inflow
•Encourages his/her team to utilize creative resources and multiple data sources, including web research, blog monitoring, purchased industry databases, analyst reports, focus groups, surveys, and questionnaires, among others.
•Collaborates with the IT department to evaluate technology tools and to build marketing-related business requirements for new technology such as querying tools, CRM, and data warehouse solutions.
Strategic Decision Support
•As a member of the Marketing management team, assists in developing the Marketing department’s strategic plan.
•In consultation with his/her constituents, develops and recommends an annual plan for the Market Intelligence department. The plan will set out objectives, plans, budgets, and specific activities to be pursued in each area of responsibility.
•Provides analysis of current and potential marketing and strategic initiatives to identify key insights and opportunities.
•Identifies market data trends and leading indicators that influence strategic and tactical decisions across the company
•Works closely with the strategic planning and business development departments to provide with relevant industry and competitive information
•Makes presentations to Senior Management on Marketing Intelligence findings and makes strategic recommendations based on the aggregation and analysis of relevant, high-quality data.
•Keeps abreast of changing industry trends and demographics and other relevant issues and informs peers and upper management in a timely manner.
•Develops creative metrics and methods to push timely and relevant information to various audiences in a user-friendly manner, (eg dashboards and intranet news site), in order to constantly raise the organization’s Market and Industry IQ
Product Development and Management Support
•Develops project plans to assess market demand and validate investments in specific areas.
•Supports product development efforts by supplying “voice of the customer” and industry trend insights based on research and solid market analytics of both domestic and international markets.
•Supports new product introduction process by guiding design of data gathering efforts during customer site product testing and other on-site research.
•Introduces new analytical techniques to aid in product development feature trade-off analysis, including conjoint analysis if warranted
•Continually measures efficacy of marketing and sales efforts such as launch and marketing campaign effectiveness; provides suggestions for adjustments as needed
Drives Sales Growth
•Focuses on intelligence-gathering activities directed at supporting revenue growth
•Works with product management and sales management teams to lead development of clear customer / market segmentation and statistical models
•Helps product management determine and identify key customer targets to support product launches or other marketing campaigns; provides target data to sales
•Supervises the conduct of various sales effectiveness analysis including win-loss surveys
Department Management
•Makes decisions relative to the hiring, promotion, utilization, retention and compensation of the Market Intelligence staff.
•Makes decisions relative to the selection and utilization of outside primary and secondary research vendors and manages and monitors their progress.
•Provides strong, effective and highly visible leadership to the Marketing Intelligence team in order to capitalize on the full potential of this most critical resource.
•Ensures that all employees are stimulated, motivated and guided to contribute fully to the realization of Omnicell’s mission, vision, goals and objectives. Empowers employees to identify innovative approaches to enhance organizational performance.
•Manages and develops high-potential, versatile talent to achieve the organizational goals and grow into the future senior managers for Omnicell.
•Develops and manages the annual department budget based on carefully planned needs.
Performs other related duties as assigned.
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Ideal candidate will have 8 plus years of business experience with experience managing market intelligence and analysis efforts. A background in healthcare, especially medical devices, is preferred.
•MBA coupled with a BS or BA in business, marketing, statistics, economics or an equivalent combination of education, training and expertise.
•Experience must include quantitative and qualitative market research techniques, competitive intelligence gathering, and market modeling.
•Strong self-starter, able to work independently and capable of achieving results across functions with demonstrated ability to work with varied personalities
•Strong team player
•Experience with managing and developing people
•Demonstrated project-management skills
•10-15% travel
•Global responsibility scope in past experience is a plus.
Omnicell is proud to be an EEO/AA employer
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