| Job Title: Manager, Social Marketing |
| Job City: | Irvine | Job State: | CA | ||
| Division: | Marketing Operations | ||||
| Region: | Irvine, CA (Corporate Headquarters) | Duration: | Full Time | ||
| Travel: | 25% - 50% | Job ID: | 1046 | ||
| Job Description: |
| Position Summary: The Social Media Manager will be the subject matter expert for Mazda North American Operations (MNAO). Responsibilities will include: the management, creation, direction and execution of Mazda’s on going social media strategy. This individual must understand the social marketing space and be able to identify and communicate social media opportunities and create materials in support of social media executions supporting social media at various operational levels throughout Mexico, Canada and the United States. As a member of the digital marketing team the social media manager will need to posses a thorough understanding of the social media space and its potential impact in other areas of digital marketing including but are not limited to: SEO/SEM. . This position will need to be an excellent communicator comfortable with writing, public speaking, supporting and training at all levels of the organization. The social media manager must be able to function autonomously in a fast paced dynamic environment providing clear direction and feedback with-in an agency supported team. Strong project management skills are required. Essential Duties: • Lead strategy/execution for social media activities/campaigns, and evaluate results in an ongoing basis. • Set targets and timelines for social media programs and key initiatives while managing to the Mazda marketing calendar where feasible. • Deploy social media programs and technology to create innovative and creative campaigns in support of product, brand, and marketing initiatives. • Lead efforts to devise system(s) of measurements and key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions. • Manage budget while hitting performance goals. • Develop and maintain a process workflow that ensures consistent execution and delivery of social media marketing campaigns with creative and technology teams. • Develop business requirements documents and marketing distribution plans for widgets and social media applications. • Develop a set of best practices and devise recommended rules of engagement, helping to build social media capability worldwide. • Stay abreast of social media tools and industry trends • Benchmark and research competitor and industry leaders in social media as a means to identify clutter free opportunities to strengthen our customers/prospects relationship with the Mazda brand. Qualifications: Education (Minimum): Bachelor’s degree or equivalent Experience: Minimum of 5 years of work experience in an interactive field required, specific automotive experience preferred with specific experience in managing an online community desired. Hands-on experience in managing and/or marketing digital properties, including but not limited to display marketing campaign, search (SEO and SEM), relevant experience interfacing with and utilizing social media tools sets: e.g. (Facebook, MySpace, Flickr, Twitter, Ning, Stumbleupon and others), mobile applications and widgets. Website or software development project management experience desired Experience managing direct reports and or agency relationships required. Demonstrated experience in Photoshop, non-linear video editing or other creative toolsets. |
| Skill Requirements: |
| Knowledge/Skills/Abilities Skills & Abilities: Experience with and demonstrated understanding of social media toolsets Excellent computer skills and an understanding of website technology, topology and user interface best practices Experience with photography/videography and video editing tools Excellent communication and writing skills An understanding of the automotive industry and passion for Mazda products Ability to work with in a deadline oriented fast paced team environment |
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